TY - BOOK AU - Dwyer, Robert F. AU - Tanner, John F. TI - Business marketing: connecting strategy, relationships, and learning. SN - 007--124438-7 AV - HF 5415.13 .D993 2006 PY - 2006/// CY - U.S.A PB - McGraw-Hill KW - Industrial marketing KW - Management N1 - BSBA ER -