<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00672nam a2200217 a 4500</leader>
  <controlfield tag="005">20140310183430.0</controlfield>
  <controlfield tag="008">080107s19uu    xx            00    eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780071101097</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2=" ">
    <subfield code="a">HF 5415.13</subfield>
    <subfield code="b">.M352324 2008</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Mullins, John W.</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Marketing management :</subfield>
    <subfield code="b">a strategic decision-making approach /</subfield>
    <subfield code="c">John W. Mullins</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">6th ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Marketing management :</subfield>
    <subfield code="b">a strategic decision-making approach,</subfield>
    <subfield code="c">2008.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">533 p. :</subfield>
    <subfield code="b">ill. col. ;</subfield>
    <subfield code="c">24 cm. </subfield>
  </datafield>
  <datafield tag="521" ind1=" " ind2=" ">
    <subfield code="a">BSBA</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Marketing</subfield>
    <subfield code="x">Management.</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Walker, Orville C.</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Boyd, Harper W.</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BK</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="k">FOR</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">22727</subfield>
    <subfield code="d">22727</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="a">CL</subfield>
    <subfield code="b">CL</subfield>
    <subfield code="c">GC</subfield>
    <subfield code="d">2008-01-07</subfield>
    <subfield code="e">DONATION</subfield>
    <subfield code="g">2217.00</subfield>
    <subfield code="l">1</subfield>
    <subfield code="o">HF 5415.13 .M352324 2008</subfield>
    <subfield code="p">C8969</subfield>
    <subfield code="r">2018-05-15 00:00:00</subfield>
    <subfield code="s">2017-06-03</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2013-10-18</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
