TY  - BOOK
AU  - Mullins, John W.
AU  - Walker, Orville C.
AU  - Boyd, Harper W.
TI  - Marketing management: a strategic decision-making approach 
SN  - 9780071101097
AV  - HF 5415.13 .M352324 2008
PY  - 2008///
CY  - Marketing management
PB  - a strategic decision-making approach
KW  - Marketing
KW  - Management
N1  - BSBA
ER  -