TY  - BOOK
AU  - Wrede, Nick
TI  - Profit brand: how to increase the profitability, accountability & sustainability of brands 
SN  - 0749450185
AV  - HD 69.B7 .W73 2007
PY  - 2007///
CY  - London
PB  - Kogan Page
KW  - Brand name products
KW  - Management
KW  - Brand names produtcs
KW  - Marketing
N1  - BSBA
ER  -