TY  - BOOK
AU  - Shoemaker, Stowe
AU  - Lewis, Robert C.
AU  - Yesawich, Peter C.
TI  - Marketing leadership in hospitality and tourism: strategies and tactics for competitive advantage 
SN  - 9780132447430
AV  - TX 911.3.M3 .L49 2007
PY  - 2007///
CY  - New Jersey
PB  - Pearson Prentice Hall
KW  - Hospitality industry
KW  - Marketing
N1  - TOU
ER  -