TY  - BOOK
AU  - Shimp, Terence A.
TI  - Integrated marketing communications in advertising and promotion.
SN  - 9780324408089
AV  - HF 5823 .Sh556 2007
PY  - 2007///
CY  - Australia
PB  - South-Western
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - MC
ER  -