TY  - BOOK
AU  - Egan, John
TI  - Marketing communications
SN  - 978-1-84480-121-3
AV  - HF 5415.123 .Eg28 2007
PY  - 2007///
CY  - Australia
PB  - Thomson
KW  - Communication in marketing
KW  - Advertising
ER  -