TY  - BOOK
AU  - Saxena, Rajan
TI  - Marketing management
SN  - 9780070599536
AV  - HF 5415.13 .Sa272 2006
PY  - 2006///
CY  - New Delhi, India
PB  - Tata McGraw-Hill Publishing Company Limited
KW  - Marketing management
N1  - BSBA
ER  -