TY  - BOOK
AU  - Young, Roy A.
AU  - Weiss, Allen M.
AU  - Stewart, David W.
TI  - Marketing champions: practical strategies for improving marketing's power, influence, and business impact
SN  - 0471744956
AV  - HF 5415  .Y792 2006
PY  - 2006///
CY  - New Jersey
PB  - John Wiley & Sons, Inc
KW  - Marketing
N1  - BSBA
ER  -