TY  - BOOK
AU  - Farris, Paul W.
AU  - Bendle, Neil T.
AU  - Pfeifer, Phillip E.
AU  - Reibstein, David J.
TI  - Marketing metrics: 50+ metrics every executive should master. 
SN  - 2005031114
AV  - HF 5415.2 .M35543 2006
PY  - 2006///
CY  - New Jersey
PB  - Pearson Education Ltd
KW  - Marketing
KW  - Marketing research
KW  - Mathematical models
KW  - Farris, Paul
N1  - BSBA
ER  -