TY  - BOOK
AU  - Cohen, Marshal
TI  - Why customers do what they do: who they are, why they buy, and how you can anticipate their every move. 
SN  - 0-07-146036-5
AV  - HF 5415.32  .C64 2006
PY  - 2006///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Consumer behavior
ER  -