TY  - BOOK
AU  - Harwood, Tracy
AU  - Garr, Tony
AU  - Broderick, Anne
TI  - Relationship marketing: perspectives, dimensions and contexts. 
SN  - 978-007711422
AV  - HF 5415.55  .H266 2008
PY  - 2008///
CY  - London
PB  - McGraw-Hill
KW  - Marketing
KW  - Customer relations
KW  - Relationship marketing
KW  - Consumer satisfaction
KW  - Customer services
ER  -