TY - BOOK AU - Mathur, U.C. TI - International marketing management: text and cases. SN - 978-0-7619-3640-4 AV - HF 1416 .M32 2008 PY - 2008/// CY - Los Angeles PB - Sage KW - BSBA KW - Export marketing KW - Management KW - India KW - International trade N1 - BSBA ER -