TY  - BOOK
AU  - Aula, Pekka
AU  - Mantere, Saku
TI  - Strategic reputation management: towards company of good. 
SN  - 9780805864267
AV  - HD 59.2 .Au95 2008
PY  - 2008///
CY  - London
PB  - Routledge
KW  - BSBA
KW  - Corporate image
KW  - Management
KW  - Corporations
KW  - Public relations
KW  - Communication in management
KW  - Strategic planning
N1  - BSBA
ER  -