TY - BOOK AU - Burns, Alvin C. AU - Bush, Ronald F. TI - Basic marketing research: using microsoft excel data analysis SN - 9780131354210 AV - HF 5415.2 .B7787 2008 PY - 2008/// CY - U.S.A PB - Pearson Education International KW - BSBA KW - Marketing KW - Microsoft Excel (Computer file) KW - Marketing research N1 - BSBA ER -