TY  - BOOK
AU  - Ryan, Damian
AU  - Jones, Calvin
TI  - Understanding digital marketing: marketing strategies for engaging the digital generation. 
SN  - 9780749453893
AV  - HF 5415.1265  .R93 2009
PY  - 2009///
CY  - London
PB  - Kogan Page
KW  - BSBA
KW  - Marketing
KW  - Internet Marketing
KW  - Social Media
KW  - Strategic planning
KW  - Marketing management
N1  - BSBA
ER  -