TY  - BOOK
AU  - Rangan, Kasturi V.
TI  - Transforming your go-to-market strategy.
SN  - 1591397669
AV  - HF 5415.129 .R36 2006
PY  - 2006///
CY  - Boston
PB  - Harvard Business School Press
KW  - Marketing channels
KW  - Management
KW  - Business logistics
KW  - Physical distribution of goods
N1  - BSBA
ER  -