TY  - BOOK
AU  - Kung, Lucy
TI  - Strategic management in the media: theory to practice
SN  - 9781412903134
AV  - P 96.M34  .K86 2008 
PY  - 2008///
CY  - Los Angeles
PB  - Sage
KW  - Mass media
KW  - Management
KW  - Strategic planning
N1  - MC
ER  -