TY  - BOOK
AU  - Arens, William F.
AU  - Schaefer, David H.
TI  - Essentials of contemporary advertising
SN  - 9780071106276
AV  - HF 5821  .Ar74 2007
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Advertising
ER  -