TY  - BOOK
AU  - Dahlen, Micael
AU  - Fredrik Lange
AU  - Terry Smith
TI  - Marketing communications: a brand narrative approach
SN  - 9780470319925
AV  - HF 5415.123 .D34 2010
PY  - 2010///
CY  - United Kingdom
PB  - John Wiley & Sons, Inc
KW  - Communication in marketing
KW  - Branding( Marketing)
N1  - BSBA
ER  -