00545nam a2200181 a 450000500170000000800410001702000210005805000290007910000200010824500690012825000130019726000360021030000220024665000170026865000230028565000290030870000260033720140310183532.0111110s19uu    xx            00    eng d  a978-007-128923-8  aHF 5415.153 b.C856 2011  aCrawford, Merle  aNew products management /cMerle Crawford, Anthony Di Benedetto.  a10th ed.  aNew York :bMcGraw-Hill,c2011.  a576 p. : c23 cm.  aNew products  aProduct management  aDiffusion of innovations  aDi Benedetto, Anthony