TY  - BOOK
AU  - Wimmer, Roger D.
AU  - Dominick, Joseph R.
TI  - Mass media research: an introduction 
SN  - 1439083924
AV  - P 91.3  .W47 2011
PY  - 2011///
CY  - Canada
PB  - Wadsworth, Cengage Learning
KW  - Media theory
KW  - Mass media
KW  - Research
KW  - Methodology
N1  - Includes index; MC
ER  -