TY  - BOOK
AU  - Pearce, John A.
AU  - Robinson, Richard B.
TI  - Formulation, implementation and control of competitive strategy
SN  - 9780071283328
AV  - HD 30.28 .P3385 2009
PY  - 2009///
CY  - Boston, Mass
PB  - McGraw-Hill Irwin
KW  - Strategic planning
KW  - Case studies
N1  - Include index; BSBA
ER  -