00570nam a2200181 a 450000500170000000800410001702000180005805000280007610000280010424500990013225000120023126000380024330000330028150000190031452100090033365000250034270000210036720140310183611.0120829s19uu    xx            00    eng d  a9780071263917  aHF 5415.13 b.W245 2008  aWalker, Orville C., Jr.  aMarketing strategy :ba decision-focused approach /cOrville C. Walker, Jr. ; John W. Mullins.  a6th ed.  aBoston, MA :bMcGraw Hill,c2008.  axx, 346 p. :bill. ;c27 cm.  aIncludes Index  aBSBA  aMarketing management  aMullins, John W.