TY  - BOOK
AU  - Hawkins, Del I.
AU  - Mothersbaugh, david L.
TI  - Consumer behavior: building marketing strategy 
SN  - 9780071318174
AV  - HF 5415.33.U6  .H38 2013
PY  - 2013///
CY  - New York
PB  - McGraw Hill Irwin
KW  - CONSUMER BEHAVIOR
KW  - United States
KW  - Market surveys
KW  - Consumer behavior
KW  - Case studies
N1  - Includes index
ER  -