00542nam a2200169 a 450000500170000000800410001702000180005805000270007610000170010324500940012026000360021430000210025050000510027152100090032265000180033165000230034920140310183616.0120831s19uu    xx            00    eng d  a9780071743877  aHF 5415.153b.B45 2011  aBelz, Andrea  aThe McGraw Hill 36 hour course product development :bproduct development /cAndrea Belz.  aNew York :bMcGraw Hill,c2011.  a240 p. :c26 cm.  aIncludes bibliographical references and index.  aBSBA  aNew  products  aProduct management