TY  - BOOK
AU  - Arens, William
AU  - Weigold, Michael F.
AU  - Arens, Christian
TI  - Contemporary advertising: and integrated marketing communications 
SN  - 9780071220606
AV  - HF 5821  .Ar74 2011
PY  - 2011///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Advertising
KW  - Marketing communication
N1  - BSBA
ER  -