TY  - BOOK
AU  - Dann, Stephen.
AU  - Dann, Susan J.
TI  - E-marketing: theory and application 
SN  - 9780230203969
AV  - HF 5415.1265  .D365 2011
PY  - 2011///
CY  - Houndmills, Basingstoke, Hampshire ; New York
PB  - Palgrave Macmillan
KW  - Telemarketing
KW  - Internet
KW  - Consumer behavior
N1  - Includes bibliographical references and index
N2  - "A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more"-- Provided by publisher
ER  -