00968nam a2200217 a 450000500170000000800410001702000180005805000270007610000170010324501040012026000360022430000350026044000300029550000510032552002720037652100090064865000270065765000230068470000250070770000180073220140310183617.0120904s19uu    xx            00    eng d  a9781412931212  aHF 5415.55b.B375 2010  aBaron, Steve  aRelationship marketing :ba consumer experience approach /cSteve Baron, Tony Conway, Gary Warnaby.  aLos Angeles, CA :bSage,c2010.  aviii, 202 p. :bill. ;c24 cm.  aAdvanced marketing series  aIncludes bibliographical references and index.  aThe relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context.  aBSBA  aRelationship marketing  aCustomer relations  aConway, A. (Anthony)  aWarnaby, Gary