01049nam a2200253 a 4500 20140310183617.0 120904s19uu xx 00 eng d 9781412931212 HF 5415.55 .B375 2010 Baron, Steve Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby. Los Angeles, CA : Sage, 2010. viii, 202 p. : ill. ; 24 cm. Advanced marketing series Includes bibliographical references and index. The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context. BSBA Relationship marketing Customer relations Conway, A. (Anthony) Warnaby, Gary BK lcc FOR 25339 25339 0 0 lcc 0 CL CL GC 2014-01-21 DONATION 1 7 HF 5415.55 .B375 2010 C15375 2018-05-15 00:00:00 2015-11-12 1 2014-01-21 BK