a consumer experience approach Baron, Steve creator Conway, A. (Anthony) Warnaby, Gary text xx Los Angeles, CA Sage 2010 19uu monographic eng

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viii, 202 p. : ill. ; 24 cm. The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context. BSBA Steve Baron, Tony Conway, Gary Warnaby. Includes bibliographical references and index. Relationship marketing Customer relations HF 5415.55 .B375 2010 9781412931212 120904 20140310183617.0