TY  - BOOK
AU  - McDaniel, Carl.
AU  - Lamb, Charles W.
AU  - Hair, Joseph F.
TI  - Marketing essentials.
SN  - 9781111221928
AV  - HF 5415  .L2623 2012
PY  - 2012///
CY  - Australia
PB  - South-Western
KW  - Marketing
N1  - Includes bibliographical references, glossary and index
ER  -