TY  - BOOK
AU  - Maude, Barry
TI  - Managing cross-cultural communication: principles and practice 
SN  - 9780230249530
AV  - HM 1211  .M38 2011
PY  - 2011///
CY  - Basingstoke, UK
PB  - Palgrave Macmillan
KW  - Intercultural communication
KW  - Textbooks
KW  - Business communication
N1  - Includes bibliographical references and index; MC
N2  - An accessible and lively introduction to the management of cross-cultural communication for undergraduate and graduate business students. Drawing on the latest research and incorporating the author's own extensive experience of working in different cultural settings, it addresses the core theory and practice. An essential course companion
ER  -