00640nam a2200181 a 450000500170000000800410001702000180005805000250007610000160010124500450011726000590016230000290022144000220025050000500027252001130032252100090043565000140044420140310183622.0121030s19uu    xx            00    eng d  a9781847874993  aHF 5415b.B4852 2009  aBlythe, Jim  aKey concepts in Marketing /cJim Blythe.  aLos Angeles, Calif :bLondon Sage Publications,c2009.  a219 p. :bill. ;c23 cm.  aSage Key Concepts  aIncludes bibliographical references and index  aIntroduces and examines the key issues, methods, models and debates that define the field of marketing today  aBSBA  aMarketing