00722nam a2200217 a 4500 20140310183622.0 121030s19uu xx 00 eng d 9781847874993 HF 5415 .B4852 2009 Blythe, Jim Key concepts in Marketing / Jim Blythe. Los Angeles, Calif : London Sage Publications, 2009. 219 p. : ill. ; 23 cm. Sage Key Concepts Includes bibliographical references and index Introduces and examines the key issues, methods, models and debates that define the field of marketing today BSBA Marketing BK lcc FOR 25413 25413 0 0 lcc 0 CL CL GC 2012-10-30 DONATION 2889.00 1 HF 5415 .B4852 2009 C15477 2018-05-15 00:00:00 2015-08-25 1 2013-10-18 BK