Blythe, Jim creator text xx Los Angeles, Calif London Sage Publications 2009 19uu monographic eng

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219 p. : ill. ; 23 cm. Introduces and examines the key issues, methods, models and debates that define the field of marketing today BSBA Jim Blythe. Includes bibliographical references and index Marketing HF 5415 .B4852 2009 9781847874993 121030 20140310183622.0