Emerging trends, threats and opportunities in International marketing
what executives need to know
Czinkota, Michael R.
creator
Ronkainen, Ilkka A.
Kotabe, Masaaki.
text
xxu
New York, N.Y.] (222 East 46th Street, New York, NY 10017)
Business Expert Press
2009
monographic
eng
xxi, 378 p.
BSBA
Michael R Czinkota, Ilkka A Ronkainen, Masaaki Kotabe.
Includes Index.
Export marketing
BUSINESS & ECONOMICS / International / Marketing
Globalization
HF 5415.A2 .C998 2010
9781606490358
131120
20140310183632.0