TY  - BOOK
AU  - Jackson, Nigel.
TI  - Promoting and marketing events : : theory and practice 
SN  - 9780415667333
AV  - GT 3405  .J26 2013
PY  - 2013///
CY  - New York : 
PB  - Routledge, 
KW  - Special events
KW  - Marketing
KW  - Public relations
N1  - Includes Bibliographic References and Index
ER  -