TY  - BOOK
AU  - Hackley, Chris.
TI  - Advertising and promotion : : an integrated marketing communications approach 
SN  - 9781849201469
AV  - HF 5823  .H122 2010
PY  - 2010///
CY  - Los Angeles : 
PB  - SAGE, 
KW  - Advertising
KW  - Social aspects
KW  - Sales promotion
N1  - Includes Bibliographic References and Index.; BSBA
ER  -