TY  - BOOK
AU  - Sanders, G. Lawrence.
TI  - Developing new products and services : : learning, differentiation and innovation 
SN  - 9781606492413
AV  - HD 31 .Sa194 2012
PY  - 2011///
CY  - New York,NY : 
PB  - Business Expert Press, 
KW  - Creative ability in business / Management
KW  - Marketing / Decision making
KW  - New products / Management
N1  - Includes Bibliographic References and Index.
ER  -