TY - BOOK AU - Kaden, Robert J. AU - Linda, Gerald. AU - Prince, Melvin. TI - Leading edge marketing research : : 21st-century tools and practices / SN - 9781412991315 AV - HF 5415.2 .L434 2012 PY - 2012/// CY - Thousand Oaks, Calif. : PB - SAGE KW - Marketing research N1 - Includes bibliographical references and index; BSBA ER -