a marketing strategy planning approach Perreault, William D. creator Cannon, Joseph P. author. McCarthy, Jerome E. author. text xxu New York, NY McGraw-Hill/Irwin 2012 13th ed. monographic eng

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xl, 640, 32, 10 p. : col. ill. ; 28 cm. BSBA William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. Includes bibliographical references and indexes. Marketing HF 5415  .P455 2012 9780071317023 131221 20140313100408.0