TY  - BOOK
AU  - Perreault, William D.
AU  - Cannon, Joseph P. 
AU  - McCarthy, Jerome E.
TI  - Essentials of marketing : : a marketing strategy planning approach / 
SN  - 9780071317023
AV  - HF 5415  .P455 2012
PY  - 2012///
CY  - New York, NY : 
PB  - McGraw-Hill/Irwin, 
KW  - Marketing
N1  - Includes bibliographical references and indexes; BSBA
ER  -