TY - BOOK AU - Carlopio,James TI - Strategy by design: a process of strategy innovation SN - 9781137325792 AV - HD 30.28 .C3765 2013 U1 - 658.4/012 KW - Strategic planning N1 - "Printed in the United States of America"--Last page; Includes bibliographical references (pages 183-196) and index; Strategy by design: a process of strategy innovation -- The brief: begin with the end in mind -- Research: the art of seeing the different way -- Concept generation: the art (and science) of generating different views -- Prototyping: making an idea clearly visible -- Evaluation and refinement -- Delivery: output and presentation ER -