TY  - BOOK
TI  - Consumer evaluation of brand extension: empirical generalization and comparative analysis 
SN  - 1326-4443
PY  - 2009///
PB  - John Dawes
KW  - Journal
KW  - Marketing Management
N1  - Electronic text
UR  - http://www.empgens.com/ArticlesHome/Articles.html
ER  -