01471cam a22003134a 4500 16627184 20141001093620.0 110127s2012 caua b 001 0 eng 2011003276 9781412987769 (pbk.) 1412987768 (pbk.) (OCoLC)ocn699379211 DLC DLC YDX YDXCP BWX CDX IAD DLC pcc P 91 .B43 2012 302.23/01 Berger, Arthur Asa, 1933- Media analysis techniques / Arthur Asa Berger. 4th ed. Thousand Oaks, Calif. : SAGE, c2012. xv, 260 pages : illustrations. ; 23 cm. Includes bibliographical references (p. 247-251) and indexes. Techniques of interpretation -- Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Applications -- Murderers on the orient express -- Seven points on the game of football -- The maiden with the snake : interpretations of a print advertisement -- All-news radio and the american bourgeoisie -- Video games : a new art form -- Cell phones, social media, and the problem of identity. Mass media Methodology. Mass media criticism. 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK FOR 275980 275980 0 0 lcc 0 CL CL RES 2014-10-01 Library Fund 1 P 91 .B43 2012 C18789 2018-05-15 00:00:00 2015-10-09 2014-10-01 BK