00965nam a2200229 a 4500001001000000003000500010005001700015008004100032020001800073050002700091100002100118245004100139260003600180300004700216440004200263500002000305520031700325521002800642650003200670650002000702650001300722HUB043769SISC20170126134024.0                                          a9781856697231  aHD 9940.A2b.P843 2011  aPosner, Harriet. 0aMarketing fashion /cHarriet Posner.  aLondon :bLaurence King,c2011.  a224 pages :bcolor illustrations ;c26 cm.  aPortfolio (Laurence King Publishing).  aIncludes index.  a'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry.  aBusiness Administration  aFashion merchandising.       aClothing trade.  aFashion.