01025nam a2200253 a 4500 HUB043769 SISC 20170126134024.0 9781856697231 HD 9940.A2 .P843 2011 Posner, Harriet. Marketing fashion / Harriet Posner. London : Laurence King, 2011. 224 pages : color illustrations ; 26 cm. Portfolio (Laurence King Publishing). Includes index. 'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry. Business Administration Fashion merchandising. Clothing trade. Fashion. lcc BK FOR 275986 275986 0 0 lcc 0 CL CL GC 2014-10-01 Library Fund 0 HD 9940.A2 .P843 2011 C18803 2018-05-15 00:00:00 2014-10-01 BK