Posner, Harriet. creator text London Laurence King 2011 monographic

print

224 pages : color illustrations ; 26 cm. 'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry. Business Administration Harriet Posner. Includes index. Fashion merchandising Clothing trade Fashion HD 9940.A2 .P843 2011 9781856697231 20170126134024.0 HUB043769