00849cam a2200253 a 450000100090000000300050000900500170001400800410003101000170007202000250008902000260011404000180014005000300015808200140018810000230020224501230022526000330034830000530038150000510043452100280048565000270051365000350054070000200057516354550SISC20170308084255.0100729s2011    enka     b    001 0 eng    a  2010031590  a9780749462635 (pbk.)  a9780749463359 (ebook)  aDLCcDLCdDLC10aHF 5415.13b.M369159 201100a658.800721 aMcDonald, Malcolm.10aMarketing accountability :ba new metrics model to measure marketing effectiveness /cMalcolm McDonald, Peter Mouncey.  aLondon :bKogan Page,c2011.  aviii, 293 pages :bcolor illustrations ;c25 cm.  aIncludes bibliographical references and index.  aBusiness Administration 0aMarketingxManagement. 0aMarketingxCost effectiveness.1 aMouncey, Peter.